This week has been a very intriguing week for me, in terms of discovering more about the PR world and my abilities as an aspiring Account Executive.
Having been set tasks such as writing press-releases, using the company's database, Cision, to seek out journalists' and editors' personal contact details (I sneakily wrote a fair few of these into my diary for later references), up-dating press coverage for several of the company's clients and writing journalistic features for our on-going Alpha-male articles, my hunger for this industry has intensified.
At the beginning of the week, after speaking on the phone to the editor of Men's Health (a fantastic opportunity for me to drop my name and build contacts), I was asked to write between six to ten questions for a guest who is set to appear in the Alpha-male article at the end of the following week. I was thrilled, especially when, after submitting my first draft, the colleague due to interview the guest suggested that I co-interview with him. Dom Jolly, the man from Trigger Happy TV, was the interviewee, I discovered, and I couln't accept the offer fast enough.
A guy I work closely with on the Automotive sector is set to embark on an upcoming project with Top Gear. I learnt that Top Gear and Dragon's Den have both regularly used the company for PR related services, and as a result most of the people on the team have met, and regularly see Peter Jones and Jeremy Clarkson.
For those of you wanting to know, the opinions in the office regarding Peter Jones and Jeremy Clarkson, are as follows: Peter Jones, one of the most efficient, pleasant and all-round nicest clients to deal with. Jeremy Clarkson? Complete arsehole.
Next week, I swap over to the Automotive team, where I shall be working on the press-coverage for a Sports and Racing Car client, Lotus. By way of starting, I had to listen to and write down quotes from a particular racer on a head-set, to help put together an article the team want to submit.
Need-less to say, I am lapping up as much experience as I can, eager to cram as much detail as I possibly can into my brain before moving along to my next placement. Before I left the office today, I offered my personal e-mail address to a colleague who was struggling to edit and cut a piece due to be approved by a client on Monday, and promised to have a draft ready to send to him by close of play Saturday. Cutting and editing may be one of the hardest elements of writing; keeping an article consise and cohesive, whilst remaining within a tight word-limit is often soul-destroying.
So, I feel I have settled rather nicely into the office, picking up tasks wherever I can and offering my skills wherever possible, and I'm already counting the hours before I can return on Monday.
Tomorrow night, I return to my life as a waitress.
So if you're reading this and you just so happen to be planning a visit to Pizza Express in Luton tomorrow night, please be nice to me.
Oh, and tip well. I'm not being paid for the above work experience. Thanks.
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